Our Team

Alice Friberg

Alice Friberg (she/her), Executive Director

Alice grew up on a small goat farm in Whitefield, Maine, where the native plants in the surrounding fields and forests counted among her earliest childhood friends. She earned her B.A. in Environmental Studies from Colby College, then returned to the farm to spend her first decade of adulthood rearing Animal Welfare Approved pastured hogs and producing a variety of fruits, vegetables, and field crops on over a hundred acres. She served on the board of directors of the Maine Organic Farmers and Gardeners Association for eight years, where she advocated for the expansion of services to family farmers, helped establish the organization's endowment fund, and helped design new structures, policies, and leadership roles as the organization expanded. She joined Fedco Seeds (a cooperatively-owned agricultural supplier in Clinton) in 2014. There she wore a variety of hats including department director, marketing chair, and CFO. When she is not “nerding out” on strategic planning and financial management she is either reading, writing, or painting at home in Pittston, or behind her husband on their Triumph Rocket III motorcycle heading for some destination of natural or historic interest.
alice@wildseedproject.net

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Be Simon (they/them), Seed Stewardship Coordinator

Be grew up in the Sonoran desert, fell in love with all things botanical while living in the Pacific Northwest, and found a feeling of home under the big skies and ocean air of the Atlantic coast in Maine. A diverse background in botanical studies, habitat-supporting garden design for people and their neighboring wildlife, education, and customer service brought them to Wild Seed Project as a volunteer before joining the team in 2024. Be loves cooking for their family, taking walks, and marveling at the cross-sections of fruit and vegetables with their partner, friends, and beloved god-dogs. The only thing they love as much as being outside studying flora and fauna is making art and music inspired by the balance, beauty, and abundance of the world around them.
b@wildseedproject.net

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Caitlin Marshall (she/her), Education Director

Caitlin joined Wild Seed Project in 2024, and delights in every opportunity to help people learn about and connect with the greater world around them.  Caitlin holds a B.A. in Peace Studies from University of San Francisco and a B.S. in Environmental Science from Unity College.  She has served on the board at Cultivating Community and is an active member of the Portland Climate Action Team. She lives in Portland, where she enjoys cooking with her two kids, taking big walks, and watching all the flying, hopping and crawling creatures that visit the garden.
caitlin@wildseedproject.net

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Emily Baisden (she/her), Seed Stewardship Director

Emily brings an extensive background in native horticulture and environmental education, and focuses largely on using native plants to support food webs and biodiversity. She holds a BS in Environmental Science from the University of New England and an MS in Entomology from the University of Delaware, and worked previously as Entomologist and Educator at the Coastal Maine Botanical Gardens. She is an avid birder and has a lifelong goal of being able to identify all the flora and fauna in Maine. She lives in Brunswick, where she spends most of her time adventuring with her partner and their dog, and establishing wildlife habitat in her yard.
emily@wildseedproject.net

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Jess Gildea (she/her), Communications Director

Jess brings over fifteen years of experience designing high impact, community-led projects and partnerships in nonprofit spaces. At Good Shepherd Food Bank, she worked alongside over 400 schools and colleges statewide to increase food access for Maine families. In 2020, she created the Community Redistribution Fund at GSFB, a community-led grantmaking program focused on increasing access to culturally important foods through grassroots efforts. Prior to moving to Maine, she served as the Curator of Education for the Neuberger Museum of Art at SUNY Purchase College, and has worked in a range of programmatic capacities in nonprofit art spaces in the greater New York City area. Jess served on the Board of Directors for Birth Roots, and lives in Westbrook with her spouse and their young child, where she is slowly restoring her 200-year-old home and tending to an abundantly chaotic garden.

jess@wildseedproject.net

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Margaret McCollough (she/her), Administrative Coordinator

Prior to joining Wild Seed Project in 2025, Margaret pursued her passions for good food, sustainable agriculture, and environmental science through both hands-on and academic work. She brings a rich blend of experience from the food and beverage industry, her time as the owner and operator of an organic vegetable farm, and her work as a research scientist specializing in weed ecology and management. Margaret holds a M.S. from the University of Maine and a Ph.D. from Aarhus University, where her research has explored a wide range of organic weed control strategies including cultivation techniques, thermal weeding, nutrient management, weed seedbank depletion, crop-weed competition, and innovations in robotic weeding. She is driven by a deep appreciation for the complex relationships between plants, people, and the environments they share. Outside of work, she enjoys exploring the woods behind her home, scouring local flea markets for hidden treasures, and dabbling in a wide array of creative pursuits.
margaret@wildseedproject.net

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Maura Sanchi (she/her), Seed Stewardship Coordinator // Volunteer Coordinator

Maura received a B.S. in Environmental Science and a graduate certificate in Emerging Women’s Leadership from the University of Connecticut. As an undergraduate she lived and worked at Spring Valley Student Farm, a student-led vegetable farm, where she helped grow food for the dining halls. There she gained an appreciation for the native plants that took over empty fields while they lay fallow during the early stages of the pandemic. She loves exploring the gorgeous beaches and local trails and appreciating the environment of Maine.
maura@wildseedproject.net

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Nell Houde (she/her), Manager of Nature-Based Education Programs

Nell brings dedication to climate justice to her work doing experiential ecology with young people. As part of this role she is co-chair of the Nature Based Education Consortium’s Climate Education Advocacy Working Group. Before joining Wild Seed Project in the summer of 2022, she worked in the world of environmental and outdoor education in Maine — as an Island Fellow on Peaks Island establishing an edible schoolyard, as the Outdoor Educator at St. George Elementary School, as a Naturalist in the AMC High Mountain Huts, and as the Garden Educator at the Reiche Elementary School in Portland. She holds a BA in Environmental Studies from Bates College. She calls Maine home, and can be found exploring its woods by foot, its roads by bike, and its waters by boat (or sometimes, in a wetsuit).
nell@wildseedproject.net

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Rachel Getz (she/her), Operations Director

Rachel joined Wild Seed Project in 2023 following seven years of experience in the culinary industry. She honed her cooking skills at Fore Street restaurant in Portland and worked a variety of production, marketing and design roles for Maine Crisp, a small food business dedicated to crafting products using Maine-grown buckwheat. She currently lives in Portland with her partner and spends her time hiking, cooking, gardening, and exploring Maine.
rachel@wildseedproject.net

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Tyler Refsland (he/him), Manager of Applied Ecology

Tyler has an extensive background in plant ecology, forest management, and climate change. He holds a Ph.D. in Ecology and Evolution from the University of Illinois Urbana-Champaign, where he studied the effect of forest management practices on drought resilience and carbon storage capacity in oak-hickory woodlands. Prior to his role at WSP, Tyler was a postdoctoral researcher at Michigan State University, working in collaboration with the U.S. Forest Service and Wisconsin Department of Natural Resources to develop seed collection and planting strategies to promote climate resilient forests in the Great Lakes region. He lives in Portland with his partner, their two children, and dog Harriet. On the weekends, Tyler enjoys hiking, woodworking, and slowly converting his yard into a wet meadow.
tyler@wildseedproject.net

Our Founder

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Heather McCargo (she/her)

Heather founded Wild Seed Project in 2014 and served as Executive Director from 2014 to 2021. Inspired by her decades of work with native plant propagation and gardening, and a belief that a wide range of people are needed to restore our environment, she set out to create with Wild Seed Project a grassroots movement to connect people to the seeds and skills needed to grow our region’s native plants.

During her time leading Wild Seed Project, Heather authored the original content for the WSP website and blog. She created the Maine Department of Transportation native plants handbook, and was lead author of the first WSP guide, Native Trees for Northeast Landscapes. She served as the founding editor of Wild Seed magazine and launched the annual guide series in 2021. To get more native seeds into the hands of gardeners, she established our flagship program distributing hand-collected native seeds, which now includes over 100 species. She now focuses her work on expanding our Native Seed Center, and serves on the board of Wild Seed Project.

Heather is an educator with 40 years of expertise in plant propagation, design, and conservation. She was the head plant propagator at the Native Plant Trust’s Garden in the Woods during the 1990s, worked in landscape architecture/planning firms specializing in ecological design, and has been a contributor to research projects with USAID, the National Gardening Association, Maine DOT and Maine Organic Farmers and Gardeners Association. She has lectured nationally and is widely published in journals and magazines. She was featured in 2021 in the New York Times and in Downeast magazine in 2022. Heather has a B.A. in plant ecology from Hampshire College, and an M.A. from the Conway School of Landscape Design.

Board of Directors

Staff headshots (c) Dan Comly.